Address the User

Content on government sites often makes a direct appeal to the public to get involved or take action.

Address the user as you whenever possible. For example:

If you have specific questions you’d like an expert to respond to, please submit them via Ask FSA or find us on Twitter.

Learn more about starting your USDA eAuthentication account.

If you’re creating content for multiple users (such as producers and their representatives), address the primary user as you and refer to secondary users by their roles or titles.

We recommend against using the word citizens when talking about the public. See the conscious style section for further guidance.